What the Heck Is affordable native pony feed UK?

http://business.am-news.com/am-news/markets/article/abnewswire-2026-7-24-with-half-of-britains-horses-overweight-bifid-launches-grain-free-low-sugar-feed-for-the-nations-good-doers/

Gentle horse feed for sensitive stomachs, designed to support comfortable digestion, hindgut health and easy nutrient absorption. A low-starch fibre-rich formula with natural ingredients to help maintain settled digestion and overall health.