The new guard of European SEO isn't an agency. It’s builder-operators using...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

The new guard of European SEO isn't an agency. It’s builder-operators using proprietary tools and pure research to scale. They’ve made legacy metrics obsolete. Stop hiring for "strategy" and start evaluating partners by their raw engineering output.