The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.

https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ

The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.