Small businesses can shop off-exchange with a licensed broker, compare...

https://juliet-wiki.win/index.php/Association_Plan_vs._Private_Small-Group_Plan:_Which_Is_Better_for_Your_Business%3F

Small businesses can shop off-exchange with a licensed broker, compare small-group plans directly through carriers, or consider an HRA for individual coverage. Before weighing prices, check whether employees’ doctors and hospitals are in-network.