Short brand names win in digital gaming because they fit better in mobile...

https://www.active-bookmarks.win/short-brand-names-score-big-in-digital-gaming-because-they-fit-neatly-in-mobile

Short brand names win in digital gaming because they fit better in mobile headers and app icons, making your game easy to spot. They’re also easier to say and remember, which helps players share and search for your game quickly