Service retainers usually cap your margins at 30 percent. Stop just selling...

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Service retainers usually cap your margins at 30 percent. Stop just selling labor and treat your agency like a lab to build your own internal tools. That shift lets you build software products that hit 70 percent margins and beyond.