Service retainers rarely push margins past 30 percent, keeping you trapped in a...

https://rapid-wiki.win/index.php/The_Agency_Productization_Sequence:_From_Service_Burnout_to_SaaS_Logic

Service retainers rarely push margins past 30 percent, keeping you trapped in a cycle of trading hours for cash. If you use your agency as a lab to build internal tools, you can unlock software margins of 70 percent plus. Stop servicing and start shipping