Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://tango-wiki.win/index.php/Why_Are_EU_Agencies_Building_Proprietary_Platforms_Instead_of_Waiting_on_Vendors%3F

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.