Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in...

https://www.cast-bookmarks.win/rank-tracking-is-obsolete-ai-overviews-caused-a-30-ctr-drop-in-eu-markets

Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in click-through rates as AI Overviews trigger more zero-click searches. Old-school reporting is dead