Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more zero-click results, you need AI visibility metrics. Prioritize live dashboards and schema-first content. Stop chasing vanity rankings and measure your presence in LLM answers.