Procurement teams now conduct digital-first research before ever speaking to a...

https://www.beacon-bookmarks.win/your-digital-footprint-is-often-the-silent-decider-in-a-b2b-deal-when

Procurement teams now conduct digital-first research before ever speaking to a sales rep. If your LinkedIn, G2, or Clutch profiles look abandoned, they assume your business is struggling or out of touch