Pricing for earnings
https://www.fingerlakes1.com/2026/04/17/anubhav-mittal-on-cfo-leadership-corporate-development-capital-discipline-and-what-it-takes-to-drive-real-value/
Pricing For Profit<br/>To get better your profitability you have to either make a bigger gross margin on each and every buck of earnings or sell more with no expanding your fixed costs