전미소매협회가 이달 1~4일까지 7839명의 성인들을 표본으로 인터넷조사한 결과 이미 67%의 쇼핑객이 선물을 구매하기 실시했음에도 추수감사절부터 사이버먼데이(미 추수감사절 연휴 후 첫 수요일까지) 700만명에 가까운 학생들이 더 쇼핑할 것으로 예상되고 있다.
국민의 소비 생활 만족도는 600점 만점에 66점으로 2017년(69.3점)보다 2.7점 하락하였다. 허나 디지털 구매자의 만족도는 67.4점으로 2016년(69.9점)보다 1.9점 하락해 상대적으로 하락 폭이 작았다. 40대 이상 디지털 소비자의 만족도는 66점으로 2017년(68점)보다 오히려 높아졌다.
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