In today’s digital-first procurement cycle, your reputation acts as your silent...

https://medium.com/@joshua_collins6/if-a-reputation-issue-starts-in-q1-why-do-we-only-feel-it-in-q3-or-q4-570141a9ee7f

In today’s digital-first procurement cycle, your reputation acts as your silent salesperson before you even land on a shortlist. Buyers no longer cold call; they head straight to G2 or LinkedIn to pressure-test your claims against peer reality