In a digital-first world, your reputation acts as your first sales rep....

https://www.booknose.win/procurement-teams-don-t-just-clear-meetings-they-mitigate-risk-when-you-show

In a digital-first world, your reputation acts as your first sales rep. Procurement teams no longer wait for a cold call to learn about you. They head straight to G2 or LinkedIn to see if your product actually works as promised