Hybrid events represent a $9 billion opportunity for B2B organisers, yet many...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Hybrid events represent a $9 billion opportunity for B2B organisers, yet many firms still treat them as simple livestreams. This approach leaves serious revenue on the table