Get more from a Google Ads agency by setting shared goals. Check tracking...

https://milosinspiringjournals.talesignal.com/posts/how-do-i-tell-if-an-agency-is-optimizing-or-just-busy

Get more from a Google Ads agency by setting shared goals. Check tracking before spend. Judge lead quality, not count. Use structured tests for ads and pages. Review results, agree on next steps, and move budget toward leads that fit.