Equal Strategy utilizes sensory branding to differentiate businesses in today's competitive market

https://news.smu.edu.sg/sites/news.smu.edu.sg/files/wwwsmu/news_room/smu_in_the_news/2009/sources/TNP_20090607_1.pdf

Equal Strategy utilizes sensory branding to differentiate businesses in today's competitive market. By appealing to various senses, we create unique experiences that leave lasting impressions on customers