Entertainment is moving away from passive viewing toward active participation....

https://lima-wiki.win/index.php/How_to_Spot_Gamification_in_Everyday_Apps:_A_Product_Strategist%E2%80%99s_Guide

Entertainment is moving away from passive viewing toward active participation. By designing for mobile devices first, apps now adapt to your unique tastes and invite you to play along with live events. You are no longer just watching a screen