Consumers aren't looking for magic anymore; they just want things to work....

https://www.tumblr.com/gladlyradiantsphinx/819587040618446848/restaurants-investing-in-apps-is-it-really-worth

Consumers aren't looking for magic anymore; they just want things to work. We’ve moved past the novelty phase—now, it’s about respect for our time. If an app forces a re-login or makes us hunt for a credit card, we’re gone