Choosing the Right Campaign Duration for Your Small Business Ad

https://smallbrandsignals.brightpathdigest.com/posts/choosing-the-right-campaign-duration-for-your-small-business-ad

Picking the right length for your small business ad campaign can feel tricky—too short and you miss building awareness, too long and you waste budget. For seasonal offers, a week or two might be perfect, while brand-building benefits from a steady month-plus. Test a few durations to see what clicks with your local customers.