Changing your SaaS pricing can increase revenue but often causes a drop in...

https://shed-wiki.win/index.php/How_Do_I_Prevent_Teams_from_Cherry-Picking_Pricing_Metrics%3F

Changing your SaaS pricing can increase revenue but often causes a drop in conversion rates. One company saw a 31% conversion decrease yet gained a 22% boost in revenue after adjusting their pricing