Build entity pages with aliases
https://www.wfxg.com/online_features/press_releases/cory-maki-releases-ai-search-visibility-playbook-for-saas-founders/article_f246c2c4-1775-5022-9687-3b1db964b087.html
Build entity pages with aliases and synonyms to trap diverse prompts; generative search aligns superior for those who get to the bottom of naming ambiguities.