Branding consistency across all pages of a site enhances brand name identity; cohesive colors, typefaces
https://sfo3.digitaloceanspaces.com/eliascloud/uncategorized/best-practices-for-e-commerce-website-design775443.html
Branding consistency throughout all pages of a site enhances brand name identity; cohesive colors, typefaces, and imagery produce familiarity that enhances user trust and recognition.