5 Essential Link Outreach and Anchor-Text Rules That Separate Real Links From Spam

https://stateofseo.com/how-marketing-directors-and-agency-owners-stop-getting-fooled-by-link-buiding-vendors/

Rule #1: Stop Obsessing About Anchor-Text Density - Aim for a Natural Mix Everyone tells you exact-match anchors are the holy grail. Is that true? No